CloudBlue

Join the XaaS Ecosystem May 17-19 in Miami Beach.

Come and shape the future of XaaS.
Enter a flourishing ecosystem to accelerate your cloud business.


Why Attend?

Tap into limitless
growth

Discover new revenue opportunities

Expand your
catalog

Turbo-charge your time to revenue

Reach even more customers 

Grow your partner networks


Discover & Learn

Inspiring speakers who disrupted the market: Adobe, Google, AWS and more

Technology gurus who can walk you through the details

Marketplace and channel partners to expand to more audiences

Service providers and IP Owners who can enrich your portfolio

CloudBlue customers who will share the secrets to their success

Top tips to build a subscription model for your business  

Meet the Speakers

Tarik Faouzi

CloudBlue

Tarik Faouzi

Senior Vice President, CloudBlue

Tarik leads CloudBlue’s global GTM strategy, overseeing the product, sales and marketing teams. He has responsibility for the product roadmap of the company’s various platforms, the development of solution offerings and the expansion of our professional services division.

Lincoln Lincoln

CloudBlue

Lincoln Lincoln

VP & Head of Global Sales & Customer Success at CloudBlue

Leading CloudBlue’s global go-to-market organization, Lincoln is responsible for driving accelerated and sustained mutual growth with CloudBlue’s customers and partners.

Yasemin Pereira

Adobe

Yasemin Pereira

EMEA Channel Director

Yasemin Pereira has over 25 years of direct and indirect sales experience gained in the Telecommunications and Software industries. She joined Adobe 5 years ago. In May 2020, she moved to lead Adobe’s EMEA Channel organization for Digital Media.

Ajay Agarwal

Ingram Micro

Ajay Agarwal

Chief Product and Platform Officer, Global Digital Solutions

Ajay is an entrepreneurial tech executive with an extensive Product Management and Engineering background. He has created, scaled, and turned around global businesses ($50M to $1B+) at Amazon, Dell, Philips as well as various Startups.

Adonay Cervantes

CloudBlue

Adonay Cervantes

Global Sales Director - Strategic Accounts

Adonay is a Passionate maker and digital enabler with 21 years of experience in the IT world and a strong focus on global environments.

Alberto Soto

Fractalia

Alberto Soto

Business Development Director

With an extensive background in go-to-market strategy, cloud computing and channel partners, Alberto leads Fractalia’s Business development in 45 countries around the world.

Darek Tasak

CloudBlue

Darek Tasak

Global Head of Strategy & Commercial Operations, Cloud

Darek leads business strategy and commercial operations in CloudBlue, encompassing strategic alliances and partnerships, go-to-market services, pricing, contract management, as well as delivery of commercial programs and initiatives.

Deepak Malik

Alep Digital

Deepak Malik

Chief Executive Officer & Founder

CEO and Founder of Alep Digital, a leading sales execution, and digital demand generation outsourcing company. He brings companies and their best customers together.

Devina Yadav

CloudBlue

Devina Yadav Baker

Global Head of Solution Architecture

Devina Yadav Baker is the Global Head of Solution Architecture, Strategy & Operations at CloudBlue. She provides functional leadership to a group of technology evangelists and leads the Solution Architecture Council - Center of Excellence at CloudBlue.

Diego santos

Nextios

Diego Santos

Head of Innovation and Technology

Diego is an expert in connecting themes, needs, people, and companies. He's always happy to share and contribute knowledge and experience to help people and companies thrive.

Dirk Müller-Niessner

Bechtle

Dirk Müller-Niessner

Managing Director Bechtle Hosting & Operations

Dirk is the Managing Director of Bechtle Hosting & Operations and has over 20 years of experience in restructuring, interim management and IT know-how.

Herwig Kaltenhauser

A1

Herwig Kaltenhauser

Head of Cloud Automation Platform Technology

Leveraging his background in Economics & Business Management, Herwig has led Strategic Planning & the Cloud Automation platform at A1 Digital International GmbH for more than 12 years.

Jess Warrington

CloudBlue

Jess Warrington

General Manager CloudBlue North America

Jess is passionate about leading internal and external stakeholders to enable long-term deep value. Always looking to overcome obstacles to drive exponential business growth.

John McGiffin

Deep Recognition

John McGiffin

Chief Executive Officer & Founder

As founder and CEO of Deep Recognition, John fuses his experience in business systems and management with his passion for technology transformation.

Julian Dyer

Cobweb (Vuzion)

Julian Dyer

CTO at Vuzion Cloud

As CTO of Vuzion, Julian helps deliver a new generation of cloud services via Vuzion Partners.

Kristoffer Bradqvist

Advania

Kristoffer Bradqvist

Head of Marketplace

Kristoffer Bradqvist is the Head of Advania Marketplace. He has been working with Cloud solutions since 2013. Prior to Advania, Kristoffer held several positions at Ingram Micro, the latest being Sales Manager for their Software and Cloud division, covering five Nordic countries.

Malcolm Diack

Virtuoso

Malcolm Diack

Chief Strategy Officer

Malcolm is the technical architect of secure internal and client infrastructure and platforms, and compliance lead for company data protection, information security and governance.

Matthieu Poupard

Klaxoon

Matthieu Poupard

Alliances & Partnerships Director

A global connector, Matthieu joined Klaxoon after 10 years in management consulting and international education. He is in charge of taking Klaxoon to the next level through innovative and ambitious social and corporate partnerships.

Michael Frisby

Cobweb (Vuzion)

Michael Frisby

Managing Director at Vuzion & Cobweb Solutions

Responsible for leading Cobweb's strategy and execution as it continues the transition to being a value add cloud aggregator.

Ranald Valentine

Deep Recognition

Ranald Valentine

Head of Business Development & Products

Ranald has held senior positions in many of Australia's most prominent technology and telcom companies, from General Manager for Descartes Systems Group to his 15 years in Telstra, where he was General Manager for security sales in the southern region.

Rik Hubbard

Exertis

Rik Hubbard

Cloud Services Director

Rik Hubbard works with the sales and purchasing teams to maximize the performance of Exertis' market-leading vendors across the consumer and business-to-business areas.

Sergio Chavez

CloudBlue

Sergio Chavez

Global Go-to-Market & Acceleration Services Senior Manager

In the B2B software industry for 10 years, Sergio has held a variety of global roles. He has collaborated with 100+ Vendors, Service Providers, and third parties launching and expanding 20+ B2B software/cloud/ICT divisions and marketplaces globally.

Thomas Mitzka

Bechtle

Thomas Mitzka

Head of Portfolio Design and Management

Thomas is a passionate business development and strategic business planner with a vast amount of expertise in the cloud segment.

Todd Carter

Zones

Todd Carter

Director, CISSP

Todd leads the Zones Cloud Brokerage Platform strategy and oversees the product service plan development process. He has over 20 years’ experience in the IT technical sales market and over 10 years’ working directly with cloud brokerage platforms and solutions.

YiLun Miao

CloudBlue

YiLun Miao

General Manager CloudBlue APJ

YiLun is responsible for CloudBlue’s sales, business strategy and services across Asia Pacific & Japan.

José Julian Jimenez

Claro / AMX

José Julian Jimenez Morales

Cloud Solutions Sr Manager

Jose Julian is a passionate cloud solutions practitioner with over 18 years’ experience in Latin America, helping to transform tech companies like Oracle, Ingram Micro and Claro into cloud businesses.

Doug Migliori

CloudBlue

Doug Migliori

Global Field CTO

Doug is an innovative leader in Internet of Things, Mobile App, Cloud Native, Edge Computing, and Unified Commerce platform architecture worlds. A big picture thinker, Doug loves simple, intuitive, and scalable end-to-end solutions

Sara Fernandez

VMware

Sara Fernandez

Technical Project Manager

Sara is an adept project manager with over eight years’ experience in IT, Service Management (Incident, Problem, Change, Risk Management) and Digital Marketplace Operation for Managed Service providers, 2Tier-Distribution Marketplaces and Hyperscalers.

Richard Ramlal

VMware

Richard Ramlal

Sr. Technical Program Manager, Business Operations

Richard is a hugely accomplished program and project manager with over 18 years’ experience, specialized in DevOPS (CI/CD) model, Infrastructure (Data Center build out), and Business Operations projects. At VMWare he manages multiple EUCBO projects for SaaS transformations from SDP to SSC.

Sid Grover

VMware

Sid Grover

Sr. Group Product Manager - Chief Digital Transformation Office

Sid has 14 years of experience in leadership and technical roles and 10 years of product management experience in cloud services, specializing in ecosystems, hyperscaler marketplaces, route to market, and product enablement.

Tarik Faouzi

CloudBlue

Tarik Faouzi

Tarik leads CloudBlue’s global GTM strategy, overseeing the product, sales and marketing teams. He has responsibility for the product roadmap of the company’s various platforms, the development of solution offerings and the expansion of our professional services division.

Lincoln Lincoln

CloudBlue

Lincoln Lincoln

Leading CloudBlue’s global go-to-market organization, Lincoln is responsible for driving accelerated and sustained mutual growth with CloudBlue’s customers and partners..

Yasemin Pereira

Adobe

Yasemin Pereira

Yasemin Pereira has over 25 years of direct and indirect sales experience gained in the Telecommunications and Software industries. She joined Adobe 5 years ago. In May 2020, she moved to lead Adobe’s EMEA Channel organization for Digital Media.

Ajay Agarwal

Ingram Micro

Ajay Agarwal

Ajay is an entrepreneurial tech executive with an extensive Product Management and Engineering background. He has created, scaled, and turned around global businesses ($50M to $1B+) at Amazon, Dell, Philips as well as various Startups.

Adonay Cervantes

CloudBlue

Adonay Cervantes

Adonay is a Passionate maker and digital enabler with 21 years of experience in the IT world and a strong focus on global environments.

Darek Tasak

CloudBlue

Darek Tasak

Darek leads business strategy and commercial operations in CloudBlue, encompassing strategic alliances and partnerships, go-to-market services, pricing, contract management, as well as delivery of commercial programs and initiatives.

Alberto Soto

Fractalia

Alberto Soto

With an extensive background in go-to-market strategy, cloud computing and channel partners, Alberto leads Fractalia’s Business development in 45 countries around the world.

Deepak Malik

Alep Digital

Deepak Malik

CEO and Founder of Alep Digital, a leading sales execution, and digital demand generation outsourcing company. He brings companies and their best customers together.

Devina Yadav

CloudBlue

Devina Yadav Baker

Devina Yadav Baker is the Global Head of Solution Architecture, Strategy & Operations at CloudBlue. She provides functional leadership to a group of technology evangelists and leads the Solution Architecture Council - Center of Excellence at CloudBlue.

Diego santos

Nextios

Diego santos

Diego is an expert in connecting themes, needs, people, and companies. He's always happy to share and contribute knowledge and experience to help people and companies thrive.

Dirk Müller-Niessner

Bechtle

Dirk Müller-Niessner

Dirk is the Managing Director of Bechtle Hosting & Operations and has over 20 years of experience in restructuring, interim management and IT know-how.

Herwig Kaltenhauser

A1

Herwig Kaltenhauser

Leveraging his background in Economics & Business Management, Herwig has led Strategic Planning & the Cloud Automation platform at A1 Digital International GmbH for more than 12 years.

Jess Warrington

CloudBlue

Jess Warrington

Jess is passionate about leading internal and external stakeholders to enable long-term deep value. Always looking to overcome obstacles to drive exponential business growth.

John McGiffin

Deep Recognition

John McGiffin

As founder and CEO of Deep Recognition, John fuses his experience in business systems and management with his passion for technology transformation.

Julian Dyer

Cobweb (Vuzion)

Julian Dyer

As CTO of Vuzion, Julian helps deliver a new generation of cloud services via Vuzion Partners.

Kristoffer Bradqvist

Advania

Kristoffer Bradqvist

Kristoffer Bradqvist is the Head of Advania Marketplace. He has been working with Cloud solutions since 2013. Prior to Advania, Kristoffer held several positions at Ingram Micro, the latest being Sales Manager for their Software and Cloud division, covering five Nordic countries.

Malcolm Diack

Virtuoso

Malcolm Diack

Malcolm is the technical architect of secure internal and client infrastructure and platforms, and compliance lead for company data protection, information security and governance.

Matthieu Poupard

Klaxoon

Matthieu Poupard

A global connector, Matthieu joined Klaxoon after 10 years in management consulting and international education. He is in charge of taking Klaxoon to the next level through innovative and ambitious social and corporate partnerships.

Michael Frisby

Cobweb (Vuzion)

Michael Frisby

Responsible for leading Cobweb's strategy and execution as it continues the transition to being a value add cloud aggregator.

Ranald Valentine

Deep Recognition

Ranald Valentine

Ranald has held senior positions in many of Australia's most prominent technology and telcom companies, from General Manager for Descartes Systems Group to his 15 years in Telstra, where he was General Manager for security sales in the southern region.

Rik Hubbard

Exertis

Rik Hubbard

Rik Hubbard works with the sales and purchasing teams to maximize the performance of Exertis' market-leading vendors across the consumer and business-to-business areas.

Sergio Chavez

CloudBlue

Sergio Chavez

In the B2B software industry for 10 years, Sergio has held a variety of global roles. He has collaborated with 100+ Vendors, Service Providers, and third parties launching and expanding 20+ B2B software/cloud/ICT divisions and marketplaces globally.

Thomas Mitzka

Bechtle

Thomas Mitzka

Thomas is a passionate business development and strategic business planner with a vast amount of expertise in the cloud segment.

Todd Carter

Zones

Todd Carter

Todd leads the Zones Cloud Brokerage Platform strategy and oversees the product service plan development process. He has over 20 years’ experience in the IT technical sales market and over 10 years’ working directly with cloud brokerage platforms and solutions.

YiLun Miao

CloudBlue

YiLun Miao

YiLun is responsible for CloudBlue’s sales, business strategy and services across Asia Pacific & Japan.

Jose Julian Jimenez

Claro / AMX

José Julian Jimenez Morales

Jose Julian is a passionate cloud solutions practitioner with over 18 years’ experience in Latin America, helping to transform tech companies like Oracle, Ingram Micro and Claro into cloud businesses.

Doug Migliori

CloudBlue

Doug Migliori

Doug is an innovative leader in Internet of Things, Mobile App, Cloud Native, Edge Computing, and Unified Commerce platform architecture worlds. A big picture thinker, Doug loves simple, intuitive, and scalable end-to-end solutions

Sara Fernandez

VMware

Sara Fernandez

Sara is an adept project manager with over eight years’ experience in IT, Service Management (Incident, Problem, Change, Risk Management) and Digital Marketplace Operation for Managed Service providers, 2Tier-Distribution Marketplaces and Hyperscalers.

Richard Ramlal

VMware

Richard Ramlal

Richard is a hugely accomplished program and project manager with over 18 years’ experience, specialized in DevOPS (CI/CD) model, Infrastructure (Data Center build out), and Business Operations projects. At VMWare he manages multiple EUCBO projects for SaaS transformations from SDP to SSC.

Sid Grover

VMware

Sid Grover

Sid has 14 years of experience in leadership and technical roles and 10 years of product management experience in cloud services, specializing in ecosystems, hyperscaler marketplaces, route to market, and product enablement.  

Build, Grow & Scale Your Ecosystem

Publish

CREATE A DIGITAL CATALOG

Streamline and accelerate product and service release cycles from inception to availability, and from the simplest subscription to complex hybrid cloud solutions.

Propagate

DISTRIBUTE IT GLOBALLY

Distribute your catalog globally across multi-country, multi-tier channel systems, while reducing complexity and time to market

Expand

OPEN IT TO AN ECOSYSTEM

Extend your catalog with 3rd party solutions across countries, new segments and verticals to grow market share and revenue.


CloudBlue Breakout Sessions

CloudBlue Track - Publish:
Create a digital catalog

Launching and developing XaaS offerings. Acceleration from inception to availability.

1:30- 2:20 PM

As companies begin their transition from the transactional to the as-a-service business model, many questions arise. How can you create a subscription that maximizes revenue while being convenient for the end customer? How can we manage the complexity of various subscription models? And finally, how can we get our solution to market and generating revenue as soon as possible? The team at Adobe will address these and many other questions as they tell their own transformation story.

2:30- 3:20 PM

Where do you start? What does the journey look like? This is a chance to hear what we’ve learned working with top-tier players across the ecosystem. Our experts can give you advice and answer your questions about the best way to work with CloudBlue technology to take your business into the XaaS economy.

3:30- 4:20 PM

Once you’ve designed the subscription model, now you need to make it available to be consumed by service providers, list it in their marketplace and integrate it with your back-end systems for automated fulfillment and billing. This need not be the slow, complex nightmare it sounds like. How about access to 1000’s of Service Providers through one integration and one single system replacing your CRM, your PIM catalog and your middleware integration processes to speed up your time to revenue and eliminate the complexity? Find out how Bechtle did all of that so you can take your product to market quicker than ever.

4:30- 5:20 PM

Your customers want solutions not products. Your goal is to design XaaS bundles of software and hardware products and services that solve their challenges, so they have their solution from one single vendor and the flexibility of a monthly subscription fee. Easy. How do you deal with the back-end complexity of this model? Hear from one of Scandinavia’s leading MSPs who will share their best practice and learnings for automating their XaaS business.

CloudBlue Track - Propagate:
Distribute it globally

Growing your XaaS business: Reducing complexity and extending your reach.

1:30- 2:20 PM

Amazon Web Services, Azure and Google Cloud Platform represent nearly 75% of the global public cloud market share. As ISVs publish on these Hyperscaler marketplaces, they create an immediate way to increase product availability and tap into new cross-sell opportunities within subscription bundles. Come and hear from a CloudBlue customer who will share their learnings and advice on the best way to go about it.

2:30- 3:20 PM

The various processes involved in onboarding and managing vendor contracts, listing solutions in your catalog or marketplace, and fulfilling them was relatively simple in the traditional world. Now, with huge variants of subscription models and layer on the complexity of the multichannel channel operations teams at any business can quickly become swamped. CloudBlue offers customers full automation across the supply chain from orders to fulfillment and billing. We have invited one of our top customers to tell you about their experience and pass on some best practice.

3:30- 4:20 PM

Does the launching of your company marketplace seem like an unsurmountable challenge? Where do you start and what does the journey look like? This is a chance to hear what we’ve learned working with top-tier players across the ecosystem. Our experts can give you advice and answer your questions about the best way to work with CloudBlue technology to take your business into the XaaS economy.

4:30- 5:20 PM

When you’ve published your solution in your own marketplace and you gained momentum in the market, your fastest way to scale is through indirect partners, but the scattergun approach is going to drain resources and your patience. Let our GTM Fast Track team find your perfect match, introduce you to the right partners by aligning your target audiences and solutions to ensure an efficient go-to-market strategy that could bear more fruit than you had envisaged. You will hear from a customer who is part of the CloudBlue GTM FastTrack program and has seen the opportunities to scale globally, reach new markets with new use cases and build their customer base even more.

CloudBlue Track - Expand:
Open it up to an ecosystem

Becoming a flourishing ecosystem with connections that drive limitless growth.

1:30- 2:20 PM

Populating a solutions catalog can be time-consuming, and the negotiation time and scale required to onboard new solutions can be heavy going, slow and resource intensive. Many CloudBlue customers have found that syndication is the simplest, quickest way for them to access hundreds of top B2B solutions and expand their catalogs quickly, cutting down potential costs, in some cases millions of dollars, and saving precious months in GTM time. Hear from Bechtle to find out how easy it can be.

2:30- 3:20 PM

Your end-customers expect a rich and diverse portfolio, they expect your salespeople to walk them through the buying journey. How do you ensure your salespeople learn all the key selling points of your 10 or 20 vendor strong portfolio? Most of the organizations can’t! Their sales teams are focused on selling core services, their commission structures can’t adapt fast enough to keep pace with the expanding portfolio, so they outsource. Join this session to understand how CloudBlue is drives up to 138% MoM growth for Cloud Service Providers’ SaaS solution sales.

3:30- 4:20 PM

If you are looking to expand adoption of your products or solutions into new segments and verticals, you can’t do it on your own. Opening up your platform and fostering a community of 3rd party developers and service providers to create new, complementary solutions around your core products will be the start of an ecosystem that can boost your growth, connecting you to new business opportunities beyond your own reach. Come to this session to find out how Nextios is going about it.

4:30- 5:20 PM

Innovation and growth in the XaaS industry revolves around open platforms with core technology and complementary solutions and services. Building a powerful ecosystem that uses a mix of the indirect network effect and intelligent use of technology is a delicate balance. Our final masterclass speaker will tell you what to expect when you approach your network with an ecosystem mentality. They will describe the evolution of a business with a core set of products into a self-sustaining, flourishing ecosystem.

CloudBlue Track - Publish:
Create a digital catalog

Launching and developing XaaS offerings. Acceleration from inception to availability.

1:30- 2:20 PM

The as-a-service economy has driven transformation across all segments. Managed services business is no longer the sole domain of the MSP. The opportunity to generate ARR from services has now become a common new line of business for many companies, regardless of their core activity. This session deals with some of the key considerations when planning to launch your managed services offering from the perspective of an expert company like Cobweb.

2:30-3:20PM

The IaaS market is growing and evolving very fast. It is estimated to achieve a CAGR of 23.2% between 2020 and 2027. The opportunity is huge but so is the potential complexity, overheads, and scarcity of skills to build and deploy complex IaaS solutions. Help is here! Create customer-ready package of specialty business solutions and/or workloads at scale. Find out how this CloudBlue customer simplified the complex, potentially high-cost process of packaging complex digital bundles that automate solution deployments including applications, infrastructure, security and networking.

3:30-4:20PM

Recognition-as-a-Service (RaaS) opens up demand for infrastructure (e.g. 5G) and services. By simplifying the adoption of vision based artificial intelligence and IoT services end users can consume and be billed more easily. Making it available via 5G and fixed networks on a single platform for different geographies via a multitude of channels seems like science fiction. Find out how Deep Recognition deliver this market leading service, accelerating vision and sensor-based deployments which include customer experience, transport, security, retail, and safety use cases.

CloudBlue Track - Propagate:
Distribute it globally

Growing your XaaS business: Reducing complexity and extending your reach.

1:30- 2:20 PM

As IT distributors transform from traditional to digital and they look at evolving their channel to suit the new business model there are a number of considerations, not least how to ensure their supply routes are as efficient as possible. IT distributors can enable their partners and resellers by creating their own branded storefronts, publishing custom catalog with their own services and bundles in multiple languages, currencies, and billing models. Find out how a top global distributor used CloudBlue’s powerful multi-tiered ecosystem engine to do just that.

2:30- 3:20 PM

Building, curating, and managing a digital marketplace that delivers value to millions of vendors and customers worldwide is a tall order. Learn about how to preempt and solve challenges when building your own marketplace from someone who has revolutionized the XaaS marketplace model. This Masterclass will help you create a robust and futureproof strategy to hyperscale your marketplace.

3:30- 4:20 PM

Can you take advantage of your purchase power as a group to get better conditions from vendors and distributors? Do you have a group strategy to expand your catalog in a way that maximizes your cloud subscriptions revenue? Would you like to ensure your entities in different countries maintain the strength of their local brand but can take full advantage of better pricing and smoother processes? Find out from a CloudBlue customer who does and see how centralization can really optimize your business.

CloudBlue Track - Expand:
Open it up to an ecosystem

Becoming a flourishing ecosystem with connections that drive limitless growth.

1:30- 2:20 PM

There has been significant vendor proliferation over the past few years, and we don't expect it to slow down. This makes creating a winning portfolio with solutions that not only fulfill your end-customer needs but add actual value a monumental task. Come and find out how the GTM Fast-Track Program aims to help Cloud Service Providers navigate that uncertainty from a customer-centric and a fully GTM enabled approach.

2:30- 3:20 PM

As a XaaS provider, one of your challenges is to be able to spot business opportunities and take advantage of them. Your ability to react quickly to events is based largely on the composable nature of your business. But what does this mean? How can turning to packaged business capabilities (PBCs) help you and your ecosystem partners to dynamically exchange, combine and monetize your services? Come to this session with our Field CTO Doug Migliori to discover the potential for a new future.  

3:30- 4:20 PM

As a Cloud Service Provider (CSP), building a complete portfolio that resonates with your customer base and increases your ARPU is key to driving a successful cloud business. Understanding the opportunities that your market offers and what your customers are looking for is the first step. But how do you bring it all together and build a successful portfolio strategy?  Learn how at the Global Vendor Roadshow. You will hear from a select group of ISVs from our GTM Fast-Track Program. They will help you understand the opportunity and strategy for different cloud solutions in your market and how you can seize those opportunities as a CSP.