Come and shape the future of XaaS.
Enter a
flourishing ecosystem to accelerate your cloud business.
Tap into limitless
growth
Discover new revenue opportunities
Expand your
catalog
Turbo-charge your time to revenue
Reach even more customers
Grow your partner networks
Inspiring speakers who disrupted the market: Adobe, Google, AWS and more
Technology gurus who can walk you through the details
Marketplace and channel partners to expand to more audiences
Service providers and IP Owners who can enrich your portfolio
CloudBlue customers who will share the secrets to their success
Top tips to build a subscription model for your business
Meet the Speakers
CloudBlue
Tarik Faouzi
Senior Vice President, CloudBlue
Tarik leads CloudBlue’s global GTM strategy, overseeing the product, sales and marketing teams. He has responsibility for the product roadmap of the company’s various platforms, the development of solution offerings and the expansion of our professional services division.
CloudBlue
Lincoln Lincoln
VP & Head of Global Sales & Customer Success at CloudBlue
Leading CloudBlue’s global go-to-market organization, Lincoln is responsible for driving accelerated and sustained mutual growth with CloudBlue’s customers and partners.
Adobe
Yasemin Pereira
EMEA Channel Director
Yasemin Pereira has over 25 years of direct and indirect sales experience gained in the Telecommunications and Software industries. She joined Adobe 5 years ago. In May 2020, she moved to lead Adobe’s EMEA Channel organization for Digital Media.
Ingram Micro
Ajay Agarwal
Chief Product and Platform Officer, Global Digital Solutions
Ajay is an entrepreneurial tech executive with an extensive Product Management and Engineering background. He has created, scaled, and turned around global businesses ($50M to $1B+) at Amazon, Dell, Philips as well as various Startups.
CloudBlue
Adonay Cervantes
Global Sales Director - Strategic Accounts
Adonay is a Passionate maker and digital enabler with 21 years of experience in the IT world and a strong focus on global environments.
Fractalia
Alberto Soto
Business Development Director
With an extensive background in go-to-market strategy, cloud computing and channel partners, Alberto leads Fractalia’s Business development in 45 countries around the world.
CloudBlue
Darek Tasak
Global Head of Strategy & Commercial Operations, Cloud
Darek leads business strategy and commercial operations in CloudBlue, encompassing strategic alliances and partnerships, go-to-market services, pricing, contract management, as well as delivery of commercial programs and initiatives.
Alep Digital
Deepak Malik
Chief Executive Officer & Founder
CEO and Founder of Alep Digital, a leading sales execution, and digital demand generation outsourcing company. He brings companies and their best customers together.
CloudBlue
Devina Yadav Baker
Global Head of Solution Architecture
Devina Yadav Baker is the Global Head of Solution Architecture, Strategy & Operations at CloudBlue. She provides functional leadership to a group of technology evangelists and leads the Solution Architecture Council - Center of Excellence at CloudBlue.
Nextios
Diego Santos
Head of Innovation and Technology
Diego is an expert in connecting themes, needs, people, and companies. He's always happy to share and contribute knowledge and experience to help people and companies thrive.
Bechtle
Dirk Müller-Niessner
Managing Director Bechtle Hosting & Operations
Dirk is the Managing Director of Bechtle Hosting & Operations and has over 20 years of experience in restructuring, interim management and IT know-how.
A1
Herwig Kaltenhauser
Head of Cloud Automation Platform Technology
Leveraging his background in Economics & Business Management, Herwig has led Strategic Planning & the Cloud Automation platform at A1 Digital International GmbH for more than 12 years.
CloudBlue
Jess Warrington
General Manager CloudBlue North America
Jess is passionate about leading internal and external stakeholders to enable long-term deep value. Always looking to overcome obstacles to drive exponential business growth.
Deep Recognition
John McGiffin
Chief Executive Officer & Founder
As founder and CEO of Deep Recognition, John fuses his experience in business systems and management with his passion for technology transformation.
Cobweb (Vuzion)
Julian Dyer
CTO at Vuzion Cloud
As CTO of Vuzion, Julian helps deliver a new generation of cloud services via Vuzion Partners.
Advania
Kristoffer Bradqvist
Head of Marketplace
Kristoffer Bradqvist is the Head of Advania Marketplace. He has been working with Cloud solutions since 2013. Prior to Advania, Kristoffer held several positions at Ingram Micro, the latest being Sales Manager for their Software and Cloud division, covering five Nordic countries.
Virtuoso
Malcolm Diack
Chief Strategy Officer
Malcolm is the technical architect of secure internal and client infrastructure and platforms, and compliance lead for company data protection, information security and governance.
Klaxoon
Matthieu Poupard
Alliances & Partnerships Director
A global connector, Matthieu joined Klaxoon after 10 years in management consulting and international education. He is in charge of taking Klaxoon to the next level through innovative and ambitious social and corporate partnerships.
Cobweb (Vuzion)
Michael Frisby
Managing Director at Vuzion & Cobweb Solutions
Responsible for leading Cobweb's strategy and execution as it continues the transition to being a value add cloud aggregator.
Deep Recognition
Ranald Valentine
Head of Business Development & Products
Ranald has held senior positions in many of Australia's most prominent technology and telcom companies, from General Manager for Descartes Systems Group to his 15 years in Telstra, where he was General Manager for security sales in the southern region.
Exertis
Rik Hubbard
Cloud Services Director
Rik Hubbard works with the sales and purchasing teams to maximize the performance of Exertis' market-leading vendors across the consumer and business-to-business areas.
CloudBlue
Sergio Chavez
Global Go-to-Market & Acceleration Services Senior Manager
In the B2B software industry for 10 years, Sergio has held a variety of global roles. He has collaborated with 100+ Vendors, Service Providers, and third parties launching and expanding 20+ B2B software/cloud/ICT divisions and marketplaces globally.
Bechtle
Thomas Mitzka
Head of Portfolio Design and Management
Thomas is a passionate business development and strategic business planner with a vast amount of expertise in the cloud segment.
Zones
Todd Carter
Director, CISSP
Todd leads the Zones Cloud Brokerage Platform strategy and oversees the product service plan development process. He has over 20 years’ experience in the IT technical sales market and over 10 years’ working directly with cloud brokerage platforms and solutions.
CloudBlue
YiLun Miao
General Manager CloudBlue APJ
YiLun is responsible for CloudBlue’s sales, business strategy and services across Asia Pacific & Japan.
Claro / AMX
José Julian Jimenez Morales
Cloud Solutions Sr Manager
Jose Julian is a passionate cloud solutions practitioner with over 18 years’ experience in Latin America, helping to transform tech companies like Oracle, Ingram Micro and Claro into cloud businesses.
CloudBlue
Doug Migliori
Global Field CTO
Doug is an innovative leader in Internet of Things, Mobile App, Cloud Native, Edge Computing, and Unified Commerce platform architecture worlds. A big picture thinker, Doug loves simple, intuitive, and scalable end-to-end solutions
VMware
Sara Fernandez
Technical Project Manager
Sara is an adept project manager with over eight years’ experience in IT, Service Management (Incident, Problem, Change, Risk Management) and Digital Marketplace Operation for Managed Service providers, 2Tier-Distribution Marketplaces and Hyperscalers.
VMware
Richard Ramlal
Sr. Technical Program Manager, Business Operations
Richard is a hugely accomplished program and project manager with over 18 years’ experience, specialized in DevOPS (CI/CD) model, Infrastructure (Data Center build out), and Business Operations projects. At VMWare he manages multiple EUCBO projects for SaaS transformations from SDP to SSC.
VMware
Sid Grover
Sr. Group Product Manager - Chief Digital Transformation Office
Sid has 14 years of experience in leadership and technical roles and 10 years of product management experience in cloud services, specializing in ecosystems, hyperscaler marketplaces, route to market, and product enablement.
CloudBlue
Tarik Faouzi
Tarik leads CloudBlue’s global GTM strategy, overseeing the product, sales and marketing teams. He has responsibility for the product roadmap of the company’s various platforms, the development of solution offerings and the expansion of our professional services division.
CloudBlue
Lincoln Lincoln
Leading CloudBlue’s global go-to-market organization, Lincoln is responsible for driving accelerated and sustained mutual growth with CloudBlue’s customers and partners..
Adobe
Yasemin Pereira
Yasemin Pereira has over 25 years of direct and indirect sales experience gained in the Telecommunications and Software industries. She joined Adobe 5 years ago. In May 2020, she moved to lead Adobe’s EMEA Channel organization for Digital Media.
Ingram Micro
Ajay Agarwal
Ajay is an entrepreneurial tech executive with an extensive Product Management and Engineering background. He has created, scaled, and turned around global businesses ($50M to $1B+) at Amazon, Dell, Philips as well as various Startups.
CloudBlue
Adonay Cervantes
Adonay is a Passionate maker and digital enabler with 21 years of experience in the IT world and a strong focus on global environments.
CloudBlue
Darek Tasak
Darek leads business strategy and commercial operations in CloudBlue, encompassing strategic alliances and partnerships, go-to-market services, pricing, contract management, as well as delivery of commercial programs and initiatives.
Fractalia
Alberto Soto
With an extensive background in go-to-market strategy, cloud computing and channel partners, Alberto leads Fractalia’s Business development in 45 countries around the world.
Alep Digital
Deepak Malik
CEO and Founder of Alep Digital, a leading sales execution, and digital demand generation outsourcing company. He brings companies and their best customers together.
CloudBlue
Devina Yadav Baker
Devina Yadav Baker is the Global Head of Solution Architecture, Strategy & Operations at CloudBlue. She provides functional leadership to a group of technology evangelists and leads the Solution Architecture Council - Center of Excellence at CloudBlue.
Nextios
Diego santos
Diego is an expert in connecting themes, needs, people, and companies. He's always happy to share and contribute knowledge and experience to help people and companies thrive.
Bechtle
Dirk Müller-Niessner
Dirk is the Managing Director of Bechtle Hosting & Operations and has over 20 years of experience in restructuring, interim management and IT know-how.
A1
Herwig Kaltenhauser
Leveraging his background in Economics & Business Management, Herwig has led Strategic Planning & the Cloud Automation platform at A1 Digital International GmbH for more than 12 years.
CloudBlue
Jess Warrington
Jess is passionate about leading internal and external stakeholders to enable long-term deep value. Always looking to overcome obstacles to drive exponential business growth.
Deep Recognition
John McGiffin
As founder and CEO of Deep Recognition, John fuses his experience in business systems and management with his passion for technology transformation.
Cobweb (Vuzion)
Julian Dyer
As CTO of Vuzion, Julian helps deliver a new generation of cloud services via Vuzion Partners.
Advania
Kristoffer Bradqvist
Kristoffer Bradqvist is the Head of Advania Marketplace. He has been working with Cloud solutions since 2013. Prior to Advania, Kristoffer held several positions at Ingram Micro, the latest being Sales Manager for their Software and Cloud division, covering five Nordic countries.
Virtuoso
Malcolm Diack
Malcolm is the technical architect of secure internal and client infrastructure and platforms, and compliance lead for company data protection, information security and governance.
Klaxoon
Matthieu Poupard
A global connector, Matthieu joined Klaxoon after 10 years in management consulting and international education. He is in charge of taking Klaxoon to the next level through innovative and ambitious social and corporate partnerships.
Cobweb (Vuzion)
Michael Frisby
Responsible for leading Cobweb's strategy and execution as it continues the transition to being a value add cloud aggregator.
Deep Recognition
Ranald Valentine
Ranald has held senior positions in many of Australia's most prominent technology and telcom companies, from General Manager for Descartes Systems Group to his 15 years in Telstra, where he was General Manager for security sales in the southern region.
Exertis
Rik Hubbard
Rik Hubbard works with the sales and purchasing teams to maximize the performance of Exertis' market-leading vendors across the consumer and business-to-business areas.
CloudBlue
Sergio Chavez
In the B2B software industry for 10 years, Sergio has held a variety of global roles. He has collaborated with 100+ Vendors, Service Providers, and third parties launching and expanding 20+ B2B software/cloud/ICT divisions and marketplaces globally.
Bechtle
Thomas Mitzka
Thomas is a passionate business development and strategic business planner with a vast amount of expertise in the cloud segment.
Zones
Todd Carter
Todd leads the Zones Cloud Brokerage Platform strategy and oversees the product service plan development process. He has over 20 years’ experience in the IT technical sales market and over 10 years’ working directly with cloud brokerage platforms and solutions.
CloudBlue
YiLun Miao
YiLun is responsible for CloudBlue’s sales, business strategy and services across Asia Pacific & Japan.
Claro / AMX
José Julian Jimenez Morales
Jose Julian is a passionate cloud solutions practitioner with over 18 years’ experience in Latin America, helping to transform tech companies like Oracle, Ingram Micro and Claro into cloud businesses.
CloudBlue
Doug Migliori
Doug is an innovative leader in Internet of Things, Mobile App, Cloud Native, Edge Computing, and Unified Commerce platform architecture worlds. A big picture thinker, Doug loves simple, intuitive, and scalable end-to-end solutions
VMware
Sara Fernandez
Sara is an adept project manager with over eight years’ experience in IT, Service Management (Incident, Problem, Change, Risk Management) and Digital Marketplace Operation for Managed Service providers, 2Tier-Distribution Marketplaces and Hyperscalers.
VMware
Richard Ramlal
Richard is a hugely accomplished program and project manager with over 18 years’ experience, specialized in DevOPS (CI/CD) model, Infrastructure (Data Center build out), and Business Operations projects. At VMWare he manages multiple EUCBO projects for SaaS transformations from SDP to SSC.
VMware
Sid Grover
Sid has 14 years of experience in leadership and technical roles and 10 years of product management experience in cloud services, specializing in ecosystems, hyperscaler marketplaces, route to market, and product enablement.
Publish
CREATE A DIGITAL CATALOG
Streamline and accelerate product and service release cycles from inception to availability, and from the simplest subscription to complex hybrid cloud solutions.
Propagate
DISTRIBUTE IT GLOBALLY
Distribute your catalog globally across multi-country, multi-tier channel systems, while reducing complexity and time to market
Expand
OPEN IT TO AN ECOSYSTEM
Extend your catalog with 3rd party solutions across countries, new segments and verticals to grow market share and revenue.
Launching and developing XaaS offerings. Acceleration from inception to availability.
As companies begin their transition from the transactional to the as-a-service business model, many questions arise. How can you create a subscription that maximizes revenue while being convenient for the end customer? How can we manage the complexity of various subscription models? And finally, how can we get our solution to market and generating revenue as soon as possible? The team at Adobe will address these and many other questions as they tell their own transformation story.
Where do you start? What does the journey look like? This is a chance to hear what we’ve learned working with top-tier players across the ecosystem. Our experts can give you advice and answer your questions about the best way to work with CloudBlue technology to take your business into the XaaS economy.
Once you’ve designed the subscription model, now you need to make it available to be consumed by service providers, list it in their marketplace and integrate it with your back-end systems for automated fulfillment and billing. This need not be the slow, complex nightmare it sounds like. How about access to 1000’s of Service Providers through one integration and one single system replacing your CRM, your PIM catalog and your middleware integration processes to speed up your time to revenue and eliminate the complexity? Find out how Bechtle did all of that so you can take your product to market quicker than ever.
Your customers want solutions not products. Your goal is to design XaaS bundles of software and hardware products and services that solve their challenges, so they have their solution from one single vendor and the flexibility of a monthly subscription fee. Easy. How do you deal with the back-end complexity of this model? Hear from one of Scandinavia’s leading MSPs who will share their best practice and learnings for automating their XaaS business.
Growing your XaaS business: Reducing complexity and extending your reach.
Amazon Web Services, Azure and Google Cloud Platform represent nearly 75% of the global public cloud market share. As ISVs publish on these Hyperscaler marketplaces, they create an immediate way to increase product availability and tap into new cross-sell opportunities within subscription bundles. Come and hear from a CloudBlue customer who will share their learnings and advice on the best way to go about it.
The various processes involved in onboarding and managing vendor contracts, listing solutions in your catalog or marketplace, and fulfilling them was relatively simple in the traditional world. Now, with huge variants of subscription models and layer on the complexity of the multichannel channel operations teams at any business can quickly become swamped. CloudBlue offers customers full automation across the supply chain from orders to fulfillment and billing. We have invited one of our top customers to tell you about their experience and pass on some best practice.
Does the launching of your company marketplace seem like an unsurmountable challenge? Where do you start and what does the journey look like? This is a chance to hear what we’ve learned working with top-tier players across the ecosystem. Our experts can give you advice and answer your questions about the best way to work with CloudBlue technology to take your business into the XaaS economy.
When you’ve published your solution in your own marketplace and you gained momentum in the market, your fastest way to scale is through indirect partners, but the scattergun approach is going to drain resources and your patience. Let our GTM Fast Track team find your perfect match, introduce you to the right partners by aligning your target audiences and solutions to ensure an efficient go-to-market strategy that could bear more fruit than you had envisaged. You will hear from a customer who is part of the CloudBlue GTM FastTrack program and has seen the opportunities to scale globally, reach new markets with new use cases and build their customer base even more.
Becoming a flourishing ecosystem with connections that drive limitless growth.
Populating a solutions catalog can be time-consuming, and the negotiation time and scale required to onboard new solutions can be heavy going, slow and resource intensive. Many CloudBlue customers have found that syndication is the simplest, quickest way for them to access hundreds of top B2B solutions and expand their catalogs quickly, cutting down potential costs, in some cases millions of dollars, and saving precious months in GTM time. Hear from Bechtle to find out how easy it can be.
Your end-customers expect a rich and diverse portfolio, they expect your salespeople to walk them through the buying journey. How do you ensure your salespeople learn all the key selling points of your 10 or 20 vendor strong portfolio? Most of the organizations can’t! Their sales teams are focused on selling core services, their commission structures can’t adapt fast enough to keep pace with the expanding portfolio, so they outsource. Join this session to understand how CloudBlue is drives up to 138% MoM growth for Cloud Service Providers’ SaaS solution sales.
If you are looking to expand adoption of your products or solutions into new segments and verticals, you can’t do it on your own. Opening up your platform and fostering a community of 3rd party developers and service providers to create new, complementary solutions around your core products will be the start of an ecosystem that can boost your growth, connecting you to new business opportunities beyond your own reach. Come to this session to find out how Nextios is going about it.
Innovation and growth in the XaaS industry revolves around open platforms with core technology and complementary solutions and services. Building a powerful ecosystem that uses a mix of the indirect network effect and intelligent use of technology is a delicate balance. Our final masterclass speaker will tell you what to expect when you approach your network with an ecosystem mentality. They will describe the evolution of a business with a core set of products into a self-sustaining, flourishing ecosystem.
Launching and developing XaaS offerings. Acceleration from inception to availability.
The as-a-service economy has driven transformation across all segments. Managed services business is no longer the sole domain of the MSP. The opportunity to generate ARR from services has now become a common new line of business for many companies, regardless of their core activity. This session deals with some of the key considerations when planning to launch your managed services offering from the perspective of an expert company like Cobweb.
The IaaS market is growing and evolving very fast. It is estimated to achieve a CAGR of 23.2% between 2020 and 2027. The opportunity is huge but so is the potential complexity, overheads, and scarcity of skills to build and deploy complex IaaS solutions. Help is here! Create customer-ready package of specialty business solutions and/or workloads at scale. Find out how this CloudBlue customer simplified the complex, potentially high-cost process of packaging complex digital bundles that automate solution deployments including applications, infrastructure, security and networking.
Recognition-as-a-Service (RaaS) opens up demand for infrastructure (e.g. 5G) and services. By simplifying the adoption of vision based artificial intelligence and IoT services end users can consume and be billed more easily. Making it available via 5G and fixed networks on a single platform for different geographies via a multitude of channels seems like science fiction. Find out how Deep Recognition deliver this market leading service, accelerating vision and sensor-based deployments which include customer experience, transport, security, retail, and safety use cases.
Growing your XaaS business: Reducing complexity and extending your reach.
As IT distributors transform from traditional to digital and they look at evolving their channel to suit the new business model there are a number of considerations, not least how to ensure their supply routes are as efficient as possible. IT distributors can enable their partners and resellers by creating their own branded storefronts, publishing custom catalog with their own services and bundles in multiple languages, currencies, and billing models. Find out how a top global distributor used CloudBlue’s powerful multi-tiered ecosystem engine to do just that.
Building, curating, and managing a digital marketplace that delivers value to millions of vendors and customers worldwide is a tall order. Learn about how to preempt and solve challenges when building your own marketplace from someone who has revolutionized the XaaS marketplace model. This Masterclass will help you create a robust and futureproof strategy to hyperscale your marketplace.
Can you take advantage of your purchase power as a group to get better conditions from vendors and distributors? Do you have a group strategy to expand your catalog in a way that maximizes your cloud subscriptions revenue? Would you like to ensure your entities in different countries maintain the strength of their local brand but can take full advantage of better pricing and smoother processes? Find out from a CloudBlue customer who does and see how centralization can really optimize your business.
Becoming a flourishing ecosystem with connections that drive limitless growth.
There has been significant vendor proliferation over the past few years, and we don't expect it to slow down. This makes creating a winning portfolio with solutions that not only fulfill your end-customer needs but add actual value a monumental task. Come and find out how the GTM Fast-Track Program aims to help Cloud Service Providers navigate that uncertainty from a customer-centric and a fully GTM enabled approach.
As a XaaS provider, one of your challenges is to be able to spot business opportunities and take advantage of them. Your ability to react quickly to events is based largely on the composable nature of your business. But what does this mean? How can turning to packaged business capabilities (PBCs) help you and your ecosystem partners to dynamically exchange, combine and monetize your services? Come to this session with our Field CTO Doug Migliori to discover the potential for a new future.
As a Cloud Service Provider (CSP), building a complete portfolio that resonates with your customer base and increases your ARPU is key to driving a successful cloud business. Understanding the opportunities that your market offers and what your customers are looking for is the first step. But how do you bring it all together and build a successful portfolio strategy? Learn how at the Global Vendor Roadshow. You will hear from a select group of ISVs from our GTM Fast-Track Program. They will help you understand the opportunity and strategy for different cloud solutions in your market and how you can seize those opportunities as a CSP.